High Intent
High Intent explores unfiltered lessons from the frontlines of modern marketing.
Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond.
- Why are CMOs disappearing?
- What behavioral science principles can marketers employ to ensure better conversions?
- How should a new marketing leader scale an early-stage company?
- How can we get sales reps to follow through on cold MQLs?
... These are just some of the topics we explore.
About your host: Justin has spent his marketing career building and scaling marketing programs — for tech startups and Fortune 500 companies ranging from NCR to CoStar Group. He also was a brand strategist for the Air National Guard.
A former business reporter, Justin brings positioning and storytelling front and center to his approach to ensure clarity, pipeline growth and long-term brand equity.
High Intent
Driving While Designing: Scaling Marketing After Your PE Round
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How do you strike the right balance between growing for the future while still ensuring immediate pipeline ROI?
Host Justin Rubner chats with Kurt Uhlir, CMO of EZ Home Search, about growing the marketing function in a venture-backed company.
Topic discussed:
- First two marketing hires
- Should marketing be the last hires ... or the first?
- Architecting the buyer journey
- Lead gen vs demand gen
- Content for today's AI-driven web
- Most important KPIs
- An actionable blueprint for growth