High Intent
High Intent explores unfiltered lessons from the frontlines of modern marketing.
Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond.
- Why are CMOs disappearing?
- What behavioral science principles can marketers employ to ensure better conversions?
- How should a new marketing leader scale an early-stage company?
- How can we get sales reps to follow through on cold MQLs?
... These are just some of the topics we explore.
About your host: Justin has spent his marketing career building and scaling marketing programs — for tech startups and Fortune 500 companies ranging from NCR to CoStar Group. He also was a brand strategist for the Air National Guard.
A former business reporter, Justin brings positioning and storytelling front and center to his approach to ensure clarity, pipeline growth and long-term brand equity.
Episodes
7 episodes
Hiring Your Next Marketing Leader: What CEOs Get Wrong
How can an executive team assess top 1% talent in minutes flat.Why background is only part of the story.Why psychometric testing is so important.These are just a few topics we discuss with Huff Logue, an executive recrui...
Why Do So Many Companies Ignore Customer Marketing?
The next time you’re at your company’s town hall, pay attention to this:The amount of congrats on the new logos your Sales team generated vs. the time allocated to the 13 existing customers who renewed last quarter.Chances are, it’s lop...
Does Your PE-Backed Company Need a Marriage Therapist?
How can CMOs be more board fluent?Why is customer retention such a missed focus?How does marketing-CS-sales misalignment causes so many problems?Fred Penteado is an outsider. And that is where his value lies. Penteado, o...
The Revolving Door: Why is CMO Tenure So Short?
If you’re aspiring to make that leap from VP to Chief Marketing Officer, you’ll want to be aware that it’s a bit of a bloodbath up there. Of all the C suite, CMO tenure is by far the shortest. Why is this, and what can be done?Host Justi...
Behavioral Science 101: Using Psychology to Drive Marketing Conversions
Yes, even B2B buyers are human. If you’re not deploying proven psychology in your marketing output, you'll likely garner less attention at the top of the funnel and miss more opportunities in the middle. I’m thrill...
After the Handshake: A New Contract Between Customer Success and Marketing
Host Justin Rubner talks with customer success guru Aaron Thompson, CEO of CS consultancy Red Slacks and the former CRO and instructor of SuccessHACKER. Topics discussed:The lack of collaboration between marketing and cu...
Driving While Designing: Scaling Marketing After Your PE Round
How do you strike the right balance between growing for the future while still ensuring immediate pipeline ROI?Host Justin Rubner chats with Kurt Uhlir, CMO of EZ Home Search, about growing the marketing function in a venture-backed comp...
