High Intent
High Intent explores unfiltered lessons from the frontlines of modern marketing.
Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond.
- Why are CMOs disappearing?
- What behavioral science principles can marketers employ to ensure better conversions?
- How should a new marketing leader scale an early-stage company?
- How can we get sales reps to follow through on cold MQLs?
... These are just some of the topics we explore.
About your host: Justin has spent his marketing career building and scaling marketing programs — for tech startups and Fortune 500 companies ranging from NCR to CoStar Group. He also was a brand strategist for the Air National Guard.
A former business reporter, Justin brings positioning and storytelling front and center to his approach to ensure clarity, pipeline growth and long-term brand equity.
High Intent
Behavioral Science 101: Using Psychology to Drive Marketing Conversions
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Yes, even B2B buyers are human.
If you’re not deploying proven psychology in your marketing output, you'll likely garner less attention at the top of the funnel and miss more opportunities in the middle.
I’m thrilled to have Nancy Harhut on High Intent. Nancy is the Chief Creative Officer of HBT Marketing, where she blends behavioral science with marketing best practices, and is the author of the award-winning Using Behavioral Science in Marketing, Drive Customer Action and Loyalty by Prompting Instinctive Responses.
You won't want to miss this episode.